The ad sexually objectifies the actress from beginning to end in hopes of capturing the target audience, heterosexual men. According to an international advertising research firm (Ameritest) a staggering 52% of the firm’s viewers found the ad to be offensive. This however is nothing new for Carl’s Jr. in my opinion. After watching several other video advertisements it’s clear that sexist ads are the ideal way to advertise burgers for Carl’s Jr. Despite the ad offending 52% of Ameritest viewers who partook in the study, Carl’s Jr. all natural burger sales reached a record high the week of the Super Bowl. With this being the case I don’t see Carl’s Jr. ending their continuous output of sexist
The ad sexually objectifies the actress from beginning to end in hopes of capturing the target audience, heterosexual men. According to an international advertising research firm (Ameritest) a staggering 52% of the firm’s viewers found the ad to be offensive. This however is nothing new for Carl’s Jr. in my opinion. After watching several other video advertisements it’s clear that sexist ads are the ideal way to advertise burgers for Carl’s Jr. Despite the ad offending 52% of Ameritest viewers who partook in the study, Carl’s Jr. all natural burger sales reached a record high the week of the Super Bowl. With this being the case I don’t see Carl’s Jr. ending their continuous output of sexist