“A value is an enduring belief that a specific mode of conduct or end state of existence is personally or socially preferable to alternative modes of conduct or end states of existence.” (ROKEACH 1973, p5)
VALUES DEFINITION BY HELEN STRIDE
“Value of values is that they define behaviors in complex and conflicting situations”
What does SAA stand for? What is the vision, values of SAA? How are the values expressed in behaviors in this case? Is SAA living its values?
We therefore start by defining its values and mission of the airline:
In this section we will look at SAA’S purpose as defined by the airline and thus its fundamental reason for existence. This entails revising the Mission, Vision & Values statements that lay the …show more content…
DISCRETIONARY
A business must decide if such stakeholders are deserving their attention when they only have a claim of legitimacy to the organisation.
DEFINITIVE
When a stakeholder has all atributes power, legitimacy and urgency they are definitive. Managers should always prioritise these stakeholders.
DEPENDENT
Dependent stakeholders can’t influence an organization even though they have urgent and legitimate attributes.
DANGEROUS
These are the stakeholders that have both power and urgent attributes but do not have a legitimate claim.
DEMANDING
These stakeholers have an urgent claim but do not warrant attention from management.
According to Mitchell et al. (1997) discretionary and urgent stakeholders should not be ignored because if these stakeholders can gain a second attribute, or align with other stakeholders
The table below provides an analysis of the stakeholders in terms of Power, Urgency and Legitimacy to claim:
STAKEHOLDER STAKEHOLDER CLASS POWER LEGITIMACY TO CLAIM URGENCY
Government/Shareholder Definative Yes yes Yes
SAA travelers Dependent No yes Yes
SUPPLIERS Discretionary No yes No
Management Definitive Yes yes