Another unethical practice is controversial messages. It can be defined as advertising that deliberately startles and offends its audience, by violating people’s norms, custom, or by showing things that outrage the moral sense (Waller 2004), for example,
Another unethical practice is controversial messages. It can be defined as advertising that deliberately startles and offends its audience, by violating people’s norms, custom, or by showing things that outrage the moral sense (Waller 2004), for example,