Section A-1) 4
Introduction to Marketing management 4
The PESTEL factors 4
c) Lays potato chips from PepsiCo 5
Section A-2) 6
Introduction to resellers… 6
Types of segmentation 6
Factors effecting pricing decisions 7
Consumer buying process of washing machine… 8
Section A-3) 9
The Advertisement of Ultra Tide Detergent…. 9
Section A-4) 10
M.A.C cosmetics 10
Bibliography 12
Section A-1)
Introduction to Marketing management
What is known as a marketing management? It understanding what customers wants. A product or service which customers might be interested in or want and the plan to use the product or service in sales, communications and business growth. For a product which group of customers will be chosen and how best …show more content…
Tide is a very famous detergent brand aside from surf excel and Ariel. This is another variety of Tide known as Ultra Tide powder detergent. One scoop of Ultra Tide detergent powder can wash the entire load of laundry and also lifts stains away from the clothes. All kinds of stain can be cleaned with this product. In early days concentrated detergent is known as “Ultra” now which means this Ultra Tide powder detergent is a concentrated detergent. It offers same properties and qualities compared to some other competing original brands. The main different between the other original brand and Ultra Tide is the amount of water and filler added to cleaning ingredients and how much of detergent consumer can use. Tide packets or boxes contain little to no water and only add active ingredients to wash the cycle of clothes. Ultra Tide has lighter impact on the environment. Ultra Tide detergent have much of the water and filler removed from formula and smaller box means less to recycle on …show more content…
Mac products are oil free and it also contains natural oils which functions as ointments. It provides benefit for skin as prevention of water loss. In the very first days of Mac cosmetics, the products and services were marketed to makeup professionals who do the makeup for models during photo shoots and news programs. So it means Mac cosmetics were made for different professional makeup artists. But now the products and services are marketed to both individuals and professionals, for woman between all ages. Over the past few year Mac cosmetics has produced many products. Mac has produced 160 shades of lipsticks, 150 eye shadows, 60 brushes and hair care. Mac cosmetics are global brand products and are well known all over the