Traditional marketing depends on three main points the products, consumer’s needs and the compotators.
According to Kotler traditional marketing is a group of process where the individuals can exchange services and goods according to their needs
Marketing Mix
One of the traditional theories is “Marketing Mix” this theory is created in 1960 by E. Jerome McCarthy which aims to collect the 4P’S with marketing mix. The four points are
Product: it should fits the consumer’s needs and what they want
Place: it should be easy to find by the consumer whether in malls or popular streets or near schools and universities
Price: the price has to be suitable for the customers abilities it doesn’t mean the products should be the cheapest one but …show more content…
According to Kotler traditional marketing is a group of process where the individuals can exchange services and goods according to their needs
Marketing Mix
One of the traditional theories is “Marketing Mix” this theory is created in 1960 by E. Jerome McCarthy which aims to collect the 4P’S with marketing mix. The four points are
Product: it should fits the consumer’s needs and what they want
Place: it should be easy to find by the consumer whether in malls or popular streets or near schools and universities
Price: the price has to be suitable for the customers abilities it doesn’t mean the products should be the cheapest one but consumers like to pay little money for something that works perfect for them
Promotion: promotion aim is to drive the message to the audience in the way they like to hear even if it is favourable or not to their emotions (according to professionalacademy.com)
Second approach: which belongs to the umbrella of marketing is perception laws one from the most important things is Gestalt laws of Organizations
These principles are found in 19000 they