The magazine JCK stands for Jeweler's Circular Keystone and it is the jewelry industry’s leading trade publication. JCK has been publishing magazines for the past 148 years since 1869. JCK features a wide range of contents about jewelry and things related to jewelry. It is also one of the best resources for people who are in the jewelry industry, by giving them the opportunity to gain knowledge and stay updated with the trends. JCK published their first issue on September 1869, and they have been publishing monthly with 12 issues per year. Their target audience is jewelry enthusiasts, retailers, manufacturers, designers, and other influencers in the industry, who are interested in reading this magazine and would find …show more content…
The cover page is a glossy paperback type that feels like a thick piece of paper or a light cardboard. It is flexible and bound to the pages by glue, which is also known as perfect binding. The type of paper used for the pages are glossy and lightweight coated. The first few issues published was in black and white format, and colored issues were then introduced in the early 1900s. The images used in the magazine are all colored and in high definition. Although it appears to have more images than text in certain pages, the overall magazine has a good balance of text to images and the readability is relatively clear. The images in the articles are often larger than the text which allow readers to have a clear image of what the article is talking about, the articles usually occupy more than two pages while the advertisements take up one or more pages. Some pages look slightly more aesthetic than others because of how the editor arranged the layout in the pages differently. JCK does not only advertise jewelry, equipment, supplies, and technologies for different companies but also on opportunities, promotions and industry events happening in both the United States and …show more content…
"Women can buy them on their own, and that's what makes the right-hand ring such a game changer for the diamond industry" (66). The right-hand ring had an important legacy – it woke the trade up to the self-purchase segment and jewelry marketing hasn't been the same since (66). This point proves a very powerful impact created by this trend to the readers. Young transitions into her next point introducing the year colored diamonds were first offered in the trade after a big discovery at a mine followed by supporting evidence and quoting a speech. She talks about how colored diamonds are initially disdained by retailers because of their small size and internal flaws; and soon opened the door to the industry's acceptance with a full-on embrace. In recent years, colored diamonds have gained cachet thanks to the incredible sums they've commanded at auction (69). "Prices continue to soar because of this great rarity factor" As quoted by Gary Schuler, director of Sotheby's jewelry department (69). Today, a number of processes exist to change the color of white diamonds, from irradiation to flooding them with gases that are absorbed and produce color change (Raden 55). A New York-based investment strategist at Leibish & Co., a gem firm named Yaniv Marcus that specializes in fancy colored diamonds, said colored diamonds have become more popular with a