Resource A: Grünig, R., & Kühn, R. (2015). The strategy planning process: analyses, options, projects (pp. 89-91). Springer.
Record a brief summary of what Resource A was about.
This resource refers to the Global Environmental Analysis, this looks at aspects which the company and their markets are affected by. Current and future environmental conditions can be produced because of this analysis.
This resource also looks into the PESTEL analysis, which is an acronym from the six main external environmental components, these are; Political, Economic, socio-cultural, technological, ecological and legal environments. This gives company’s indications to questions they might on the six aspects which are to be considered when conducting …show more content…
This includes, Political-how governments come between the markets and general economy; Economic factors- if the general economy changes this could have major implications for the income of the firm or behavior; Socio-cultural factors- help business developers with consumer demand for products and services also providing an indicator of people’s willingness to work; technological factors- helps the business developer uncover general trades because of technological changes; environmental- general environmental awareness and climatic changes impacting businesses as it may present opportunities and threats; legal- laws and regulations which are there to protect society.
Therefore, this resource highlights and describes the six main aspects of the PESTEL analysis. This is done by expanding and going into detail on how businesses will expand on each aspect and ask questions to help them with potential opportunities and threats.
What responses do you have to Resource B e.g. opinions, insights or questions? I found this resource very in-depth with a good amount of examples to get me thinking and to bring understanding of each aspect of the PESTEL analysis. It has given me more things to think about when looking at the PESTEL analysis from a business developers view with the opportunities and threats which can occur. As well as the questions which should be asked when …show more content…
Also for me giving a clear definition of each of the six aspects may be hard to define. I also found it helpful to see the six aspects individually talked about as it does help to learn about them separately to gain a better understanding of the PESTEL analysis.
Compare/Contrast - What connections does Resource A have with Resource B?
Both of these resources talk about the PESTEL analysis, Resource A is more of a general overview and an introduction then an in-depth look into the analysis.
Whereas Resource B is a more in-depth, going into detail with examples and the framework which the analysis is based off.
Both of the resources have tables with each six factors, resource A has questions which demonstrates the questions which may be asked while conducting the analysis, Resource B’s table has short explanation of the factors.
Both of these resources look into the PESTEL analysis but they differ because of the insights and knowledge they both bring, both have good information and