The rule of thirds is a more simplistic version of the basic grid. Instead of using as many grids as necessary, the rule of thirds simply splits the project into three portions, long and wide, giving a total of nine boxes. Once the focal point is established, the rest of the graphics are spaced within the realm of the 3x3 grid. This is the concept I believe was most utilized most frequently in the designs featured on the website. The final, and most respected layout concept in this list, is the …show more content…
Therefore, it is nearly impossible for a novice like myself, to look at complex designs and easily differentiate the concepts used to create the ads. Although I read the chapters thoroughly and studied the design images for over an hour, I still feel lost as to which concept was applied to which design. The basic grid and the rules of thirds can be particularly confusing. Additionally, I do not think it is as easy to determine which concept was used, as the directions alluded, because these designs where created by professionals who both follow and disregard rules, as they