(Kossen, Kiernan & Lawrence, 2013) This essay will focus on collectivist and individualist cultural brackets due to there being various cultures within the world today The characteristics of their societies have somewhat …show more content…
Collectivist societies stem their communication from their social networks, communicating from older family members to the younger family members, and are less likely to see guidance or opinions from their peers or outside mediums before making a decision for example a job opportunity or commitment. McGoldrick, Giordano and Pearce (1996) as cited in Alberts, Nakayama and Martin 2013 states “Collectivists value working towards relationship and group harmony over remaining independent and self-sufficient, For example giving money to a needy cousin instead of spending it on oneself. In many collectivist cultures, children often defer to their parents when making important …show more content…
Individualist culture is more egotistical taking more pride on the individual achievements using different mediums to get ahead of their peers in life, work, academics, achievements and other areas of life thriving on competition. Individuals are seen as the main player/ shooter/ achiever within the group as they are idolised yet envied for their achievements than the progression of society’s expectations of greatness such as intelligence, sporting, style, creativity (Addler, Rosenfeld & Proctor 2004, and