This practice is known as ‘market targeting’. According to Armstrong, G., & Kotler, P. (2015), “…market targeting or targeting consists of evaluating each market segments attractiveness and selecting one or more market segments to enter” (p. 170). Basically, the massage clay therapy will bring wellness and healthy benefits to every single adult. However, since our current dominant segment of customers are adults between 35-70 years old and because most part of our base population consists in young marines and couples sharing the same lifestyles, mission, circumstances, similar incomes and behaviors; I should determine strategies to make my new service attractive to this specific segment of our population because they tend to have some similarities. If I successfully accomplish such objective, without affecting our current customers expecation and fixing current issues, it will notoriously increase business traffic, increase revenues and export
This practice is known as ‘market targeting’. According to Armstrong, G., & Kotler, P. (2015), “…market targeting or targeting consists of evaluating each market segments attractiveness and selecting one or more market segments to enter” (p. 170). Basically, the massage clay therapy will bring wellness and healthy benefits to every single adult. However, since our current dominant segment of customers are adults between 35-70 years old and because most part of our base population consists in young marines and couples sharing the same lifestyles, mission, circumstances, similar incomes and behaviors; I should determine strategies to make my new service attractive to this specific segment of our population because they tend to have some similarities. If I successfully accomplish such objective, without affecting our current customers expecation and fixing current issues, it will notoriously increase business traffic, increase revenues and export