This is supported through Quinn and Jones 1995:22, who claim that organizations do not position sustainability as ‘a higher priority than firms profits’ and that only one can succeed. Other criticism stems from the concept of ‘greenwashing’, where organizations use the concept of sustainability as a means-end ploy to entice purchases and ‘accommodate the social consciences of its consumers’. For example, MacDonald’s 2014 ‘verified sustainable beef’ was heavily criticized by 23 NGO’s, claiming their vague and meaningless criteria was“nothing more than an industry-led attempt to greenwash conventional beef production”( Jessica Lyons Hardcastle). In response to these criticisms, Stubbs and Cocklin 2008 suggest that to achieve sustainability “the neoclassical model must be transformed, rather than supplemented.” Thus, organizations must shift entirely away from the sole goal of maximizing shareholder value, and transform their business model into one that acknowledges “that nature and future generations are stakeholders” and balances ethical consideration with …show more content…
To address this, I have discussed purely factual and heavily supported theories, whilst also taking a critical approach, whereby I understand there is no clear-cut ‘answer’. For example, instead of boldly stating that ethics and CSR are essential in organizations, I contrasted two academics theories and came to a conclusion based off that evidence. I have also taken a critical approach when I discussed the ‘catch 22’ of profits and ethics, emphasizing that the issue is not as simple as it may initially seem.
Other feedback included expanding our readings from the given list, which I have done through using articles from academics Milton Friedman and Vic Napier. It was also suggested that we use real world examples, not found in the textbook, which I have included through case studies such wholefoods and McDonalds.
Finally, it was mentioned that more has happened regarding post bureaucracy since after Mayo, which I have mentioned in regards to servant leadership, the stakeholder theory and conscious