The naming rights of the basketball stadium located in Miami, Florida currently belongs to American Airlines. Consequently, the airline receives substantial exposure through seasonal sporting events. In addition, for several years the stadium was home to the admired basketball star LeBron James. The affiliation drew additional fan and media attention across multiple platforms. The sports team …show more content…
Consumers attending games or events, pedestrians, traffic, TV or internet viewers, and social media are few of the various exposure outlets stadium sponsored are privileged to. The name of a stadium maintains the ability to achieve millions of consumer impressions, which may be extremely difficult to accomplish using traditional advertising methods (Kalb, 2013). Establishing a connection to consumers through relatable outlets is a highly sought after goal in marketing brands and specific