Within Target’s coffee aisle there is definite room for improvement. The company should look into ways of making them become more efficient as a whole. There are multiple ways Target can add value to internal and external stakeholders, increase customer satisfaction and increase sales. The company can employ a localization procedure to test statistics of coffee types and to see what types of coffee customers prefer. Localization and personalization would be an easy way to target specific customers. Price harmonization and point-of-purchase would also be a way to successfully implement category management. Through all of these methods, Target can improve their category management and make themselves more efficient as a
Within Target’s coffee aisle there is definite room for improvement. The company should look into ways of making them become more efficient as a whole. There are multiple ways Target can add value to internal and external stakeholders, increase customer satisfaction and increase sales. The company can employ a localization procedure to test statistics of coffee types and to see what types of coffee customers prefer. Localization and personalization would be an easy way to target specific customers. Price harmonization and point-of-purchase would also be a way to successfully implement category management. Through all of these methods, Target can improve their category management and make themselves more efficient as a