Strengths
The strengths of this investigation are as followed; Participants were correctly assigned anonymous groups. Group A was given no previous information unlike Group B this was a positive way of testing social conformity in Group B as it researched how the added pressure of Group A’s answers would affect Group B’s answers. Another strength was that each participant was assigned a three digit number, this kept all participants personal information secret and follows one of the five ethical guidelines and finally the layout of the presentation was also another strength as it provided by groups with the three sets of three main pictures of beautiful nature surroundings, this was a clear and easy way for the participant to choose