3.2 SWOT analysis:
Hill (2011) discussed that The SWOT analysis is a very important and helpful tool that help business managers to manage and understand their business.
Prime Life Pharmacy SWOT analysis is listed below. Strengths
1. Location: Prime location in a very busy area in El Cajon.
2. Price. Prime Life Pharmacy will offer low price.
3. Great customer service.
4. Bilingual English/Arabic pharmacist …show more content…
Prime Life Pharmacy will have functional organizational structure, it will be led by pharmacist Ayoub Nueirat the owner of the pharmacy with experience working with a major drug manufacturer. Pharmacist Ayoub have master in business administration, with a background in pharmaceutical Science. Lineback (2011) discussed that a functional organization structure is people at work are divided into different groups and each group have specific job or specific field. And each group will have a supervisor or manager and the group members, will not be in touch with other supervisors or managers. According to Lineback(2011) having specific different groups will let each group member to be very specific and more effective which will them performing better.. (Lineback, 2011).
Advantages of the Functional Organization …show more content…
Osmel (2010), supported my statement about functional organizational structure which I have mentioned that it is a system identify the organization, he said that functional organizational; structure identifies each job, its function and where it reports to within the organization. . Osmel (2010) have also states that the functional organization structure helps small business make more profit without having complicate business, because this type of structure suits small business managers that do not have a lot of employees. At a functional organizational structure, employees feel less stressed, try have higher performance, and the managers or business owners often doesn’t have any specific role in the functional organization, and even if it exists, the role is usually limited (Osmel,