Today’s shoppers have become accustomed to doing their own research to get the maximum value out of every dollar they spend, and to feel secure about the purchases they’re making (Ramaswamy, 2013). The purchasing process of clothes could be compared to the process that Fish mentioned about the coffee. It costs a lot, the cost of clothes today are considered to be expensive compared to what they used to be. There are over a hundred different name brand of clothes, and depending on which brand someone buys, depends on the cost that they pay for the clothes. When there are sales going on, many consumers buy their merchandise offline because they want to be sure that they will get it. Fish mentioned that there is an endless round of “excuse me,” “no, excuse me” that happens when two or more people are doing the same thing as you in the coffee shop; this could also apply to the politeness that is sometimes present in stores when there are sales going
Today’s shoppers have become accustomed to doing their own research to get the maximum value out of every dollar they spend, and to feel secure about the purchases they’re making (Ramaswamy, 2013). The purchasing process of clothes could be compared to the process that Fish mentioned about the coffee. It costs a lot, the cost of clothes today are considered to be expensive compared to what they used to be. There are over a hundred different name brand of clothes, and depending on which brand someone buys, depends on the cost that they pay for the clothes. When there are sales going on, many consumers buy their merchandise offline because they want to be sure that they will get it. Fish mentioned that there is an endless round of “excuse me,” “no, excuse me” that happens when two or more people are doing the same thing as you in the coffee shop; this could also apply to the politeness that is sometimes present in stores when there are sales going