Abstract
India has a large young population that shown tremendous interest in sporting activities. The advent of sporting clubs, adventure camps, and increasing focus on sports fitness has led to the entry of several international and reputed brands in the market place. Adidas, Reebok, Puma, Nike are some of the leading international brands that are readily available in the Indian market place.
Associated with sports apparel and shoes are a plethora of sporting equipment and gears that also have a significant demand in the Indian market place. This study was undertaken to understand consumer attitude and perception towards sporting gear. Sports gear include surfing boards, skate-boards, …show more content…
rHo: Preference of different age group for different brand of sports gear is same rHa: Preference of different age group for different brand of sports gear is not same
Conclusion:
Thus, it is concluded that brand preferred by different age group is not same.
All age group prefer different brand according to their …show more content…
Thus, Preference of brand sports gear (apparel) is independent of gender.
B) Chi square test: sports shoes
Ha: brand preference for sport shoes is independent of gender
Ho: brand preference for sport shoes is not independent of gender
Fo Step 1: Column