The author cites Fiji’s senior vice president for sustainable growth, Thomas Mooney, in saying that “We are a small brand, but we are raising the bar for the entire industry on how we should operate”, a statement that may solidify a readers’ positive thoughts on the company as a ‘small brand’ that is ‘doing a lot’. Deutsch’s use of figurative language is paramount to the success of the article. Using vocabulary that both entices the reader to believe the argument and keeps a reader interested can turn any argumentative or informative paper into a vastly more credible one. Key words that involve the environment and similar controversial topics are used by Deutsch throughout the Fiji article and the importance and effectiveness of them do not go
The author cites Fiji’s senior vice president for sustainable growth, Thomas Mooney, in saying that “We are a small brand, but we are raising the bar for the entire industry on how we should operate”, a statement that may solidify a readers’ positive thoughts on the company as a ‘small brand’ that is ‘doing a lot’. Deutsch’s use of figurative language is paramount to the success of the article. Using vocabulary that both entices the reader to believe the argument and keeps a reader interested can turn any argumentative or informative paper into a vastly more credible one. Key words that involve the environment and similar controversial topics are used by Deutsch throughout the Fiji article and the importance and effectiveness of them do not go