Soften them up, covers the topic of ethos, logos and pathos, and how they are used to persuade an audience; the backbone of all arguments. Heinrichs teaches these three points of rhetoric using short, hypothetical examples that give an idea of what ethos, logos and pathos really mean. He then goes on to explain in detail how these points are important to rhetoric and when they work best or not at all. This is an important chapter because it covers the most important points of rhetoric; the backbone of every argument. Without these three elements of rhetoric, there is no argument and in that no
Soften them up, covers the topic of ethos, logos and pathos, and how they are used to persuade an audience; the backbone of all arguments. Heinrichs teaches these three points of rhetoric using short, hypothetical examples that give an idea of what ethos, logos and pathos really mean. He then goes on to explain in detail how these points are important to rhetoric and when they work best or not at all. This is an important chapter because it covers the most important points of rhetoric; the backbone of every argument. Without these three elements of rhetoric, there is no argument and in that no