A Place of Her Own: The Case for University-Based Centers for Women Entrepreneurs Women-owned businesses have been recognized as the fastest growing segment of economic growth. Author Mary Riebes discusses this situation in her paper “A Place of Her Own: The Case for University-Based Centers for Women Entrepreneurs” published in 2012 in the Journal of Education for Business. The author is a professor, at Minnesota State University at Mankato Minnesota. Her purpose for writing this paper is to persuade the readers that women entrepreneurs need a place of their own within the nations universities and that such centers are needed because the traditional business schools do not provide gender-sensitive educational …show more content…
The author is a member of the business education discourse community, and she persuades the audience with rationales, strong references with statistical analyses, numerous professional journal articles, books, and Internet resources on women entrepreneurs. These references strengthen her credibility and build on the ethos of her discourse community. Since Ms. Riebe is a professor – her audience consists of university presidents, administrators, business school professors that would be interested in developing a center for women entrepreneurs and for motivation of women students to become entrepreneurs within their communities. The secondary audience is local businesses and organization/corporations that are interested in participating or cosponsoring in center …show more content…
This journal purpose is for those educating tomorrow’s business leaders. The Journal’s readership includes faculty, education administrators, and business managers interested in a rapidly changing world where business graduates will need new competencies and leadership skills to thrive. The Journal offers a forum for authors reporting on new successful teaching methods and curricula or proposing new theories and analyses of controversial issues. The journal publishes articles that deal with significant trends and issues affecting education for business; curriculum development and evaluation of educational programs in traditional and nontraditional setting; the process of instruction in accounting and finance, business fundamentals (math, law, economics, communication, organization), consumption economics, management, marketing, computing/management information systems, and other administrations. (Journal of