A single recognition test was given at the end of the program. The recognition test form intermixed the brand names of the 45 advertised products with 30 distractors. The results suggest that the absence of recency in delayed recall in Experiments 1 and 2 was not simply due to difficulties with retrieval. Individual participants might differ in their willingness to guess, which could distort estimates of remembering. In this study, the use of fewer distractors than targets might have generated a bias toward positive identifications. Overall these experiments showed that primacy effect was always there however the recency effect
A single recognition test was given at the end of the program. The recognition test form intermixed the brand names of the 45 advertised products with 30 distractors. The results suggest that the absence of recency in delayed recall in Experiments 1 and 2 was not simply due to difficulties with retrieval. Individual participants might differ in their willingness to guess, which could distort estimates of remembering. In this study, the use of fewer distractors than targets might have generated a bias toward positive identifications. Overall these experiments showed that primacy effect was always there however the recency effect