The road passenger transport situation in South Africa demands a carefully planned modal shift strategy that addresses widespread dissatisfaction with passenger transport services. South Africa has seen exponential growth in car ownership over the past few decades as the middle class grows, while the passenger transportation has not improved sufficiently to match passenger expectations and is not sufficiently demand and development driven. Nearly two decades after the publication of the White Paper on National Transport Policy in 1996, passenger transport in South Africa still suffers from inefficiencies and is not adequately focused on …show more content…
The company operates in Gauteng, Mpumalanga and Limpopo with a fleet of 1 800 buses. It travels about 90 million kilometres a year and carries more than 70 million passengers a year.
The future strategic objectives of Putco Ltd are to develop and grow into the leading transport company in South Africa that is diversified, robust and flexible. Putco aims to be a broad-based empowerment company that is customer focused and performance-driven to provide effective reliable transport, whilst being profitable and sustainable.
Putco is not immune to the challenges that affect the passenger transport ecosystem that is the implementation of intermodal transfers, fare structure, and the integration of integrated ticketing systems that are generally not possible in the current passenger transport system, whilst some progress has been made towards solving this issue where the BRT systems have been implemented. Modal options are limited, particularly among low-income households, and result in the lower end of the economy having no choice other than to use the most expensive form of passenger …show more content…
The entrants of new players in the market such as the Gautrain, UBER, Rea Vaya etc have introduced competition within the road transport market.
Putco leadership must ascertain how they will position themselves accordingly to respond to some of the global challenges highlighted in the global road transport survey conducted below: New competitors and business models, changing customer demands and the potential for market disruption – despite a barrage of challenges, global CEOs are confident in the ability of their company to grow over the next three years. But when 30 percent of CEOs believe their business isn’t taking enough risks with their global growth strategy and 56 percent admit they don’t have fully developed process in place for innovation. How does Putco rate against these global insights?
The interviews with the PUTCO executives provide more insights in this regard in terms of the determinants of success when Putco decides to adopt artificial intelligence/robotics as well as how can Putco leaders address these determinants effectively?
Concluding