They offer medications at lower or distinct costs to different consumers. The consumers can use co-pays and deductibles to assist in the high costs and purchase medications at different rates. Others that do not have insurance can get discounts from the manufacturers, doctors and medical companies to help lower costs. Overall offering affordable ways and rates to help consumers get the medications they need. References
Boundless. (2016). Examples of Price Discrimination. Retrieved from www.boundless.com
Bhanji, S. (2012). Price Discrimination in Pharmaceutical Companies: The Method to the “Madness”. Retrieved from