During competitive intelligence process, Popular Bookstore needs to deal with ethical issues in term of privacy, accuracy, property and accessibility (PAPA) which introduced by Dr. Richard Manson in 1986. According to business dictionary, ethical issues refer to the problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right or wrong.
3.1 Privacy Privacy is the right of individuals to keep certain information about them without disclosure and their consent is protect against unauthorized access (Joshi,n.d). Example of ethical issues are Popular had collect a big database when customer membership application. It is not ethical if they sell the …show more content…
The accuracy of data will affect the decision especially in strategy implementation stage. Popular should have regular audit the data processing and information collection process to maintain the accuracy of information in decision making. The outdated data should discard after review the database. For instance, Popular employee will prohibit in receive gift, extortion, kickback or bribery from supplier in order to alter the accuracy of data in decision making. Fraud was included theft of the physical item such as stock and equipment as well as the intellectual property such as business contact and price list. Furthermore, destruction or falsifying the number or record also type of unethical behavior can lead to legal issues. For example, employee took the business fund for personal use and purposely record the fund wrongly in journal entry to prevent it find out by …show more content…
Kraft accused Schwan’s of benefiting from “deception and subterfuge” to gain the secrets about its plan, research and high valuable information which related to frozen pizza industry (Jordan, 2005). Kraft business profit drop and find that Mr. Cauley who is consultant in market research firm of Kraft uses his access to collect a wealth of secret document on the Kraft strategy. After that, he quit from Kraft and takes a position in Schwan in violation of a confidentiality agreement (Winter, 2001). Thus, company need put effort to protect proprietary information such as encrypting database by password and adding security features and guard at office doors. Spies and kites is threat for business in discover the secret of