Poh Kong has strong and well-known jewelry brand name which has wide collections and offer different type of jewelry products in Malaysia. As the largest jewellery retail chain store in Malaysia, Poh Kong has achieved its desired in developing and promoting its brand name and as the sole distributer for renowned international brands. It also stringent its product’s quality and standard. The brand name of Poh Kong has same meaning with superior quality jewelry nationwide in the eyes of public. It has over 100 retail chain store to facilitate accessibility, provide convenience and to enhance its brands ‘visibility. Therefore, the market reach and economic scale is high. The Group’s large and extensive network has strengthened …show more content…
It has created charming in- house brand and bespoke international jewelry for every festival celebration such as Happy Love, The Art of Auspicious Jewellery, Tranz and Anggun. Its dedication in meticulous craftsmanship by providing international standard jewellery with superior and top-notch quality. Poh Kong will ensure that the measure is stringent without compromise the excellence of the product design for quality assurance. In addition, Poh Kong is also world-renowned international jewellery brand sole distribution for the Schoeffel from Germany (Schoffel Collier Collection), Luca Carati (Luca Carati Clouds Collection) and Moraglione 1922 (Sofia Collection) from …show more content…
Poh Kong uses it to record the day-to-day business transactions and operations such as the sales from selling the jewellery products. Poh Kong able to connect all retail stores which located across the country. Point-of-sales and inventory system is a reporting tool for Poh Kong to store its information such as sales of the day and customer’s data.
Operations
Poh Kong has a total of 102 retail chain stores and outlets with various brands that occupy a total retail space of approximately 126,000 square feet. The retail concept stores mainly located in the major and large shopping malls spread across Malaysia to make convenience and easy access for their consumers. The concept stores included Poh Kong, Poh Kong Gallery, Gold Boutique, Diamond Boutique, Diamond & Gold outlets, and Oro Bianco.
Outbound logistics
Poh Kong is an investment holding company. Its subsidiaries are involved in trading and in manufacturing, supplying and retailing of gold jewellery, diamonds, gems, precious stones and gold-related jewellery at its retail chain stores. Poh Kong Jewellery Manufacturer Sdn Bhd which is located in Shah Alam is the major manufacturer and supplier that produces and supplies finished golds related and gem sets to all the retail chain