Its goal is to make the shopping experience as enjoyable for the customer as possible. By offering policies that most companies do not, like accepting returns without receipts, Nordstrom hopes to attract consumers by being transparent. The upscale design is intended to drive customers to its stores over competitors, which may be cluttered and less appealing. Nordstrom also offers services within its retail locations, such as cafes. Having cafes inside the store make it a one stop shop. Overall, the intention of the retail positioning of Nordstrom is to take care of the customer. Nordstrom makes positioning decisions to better serve its consumers, which in turn creates customer value and brand loyalty. Therefore, Nordstrom’s unique retail positioning strategies create a distinct competitive
Its goal is to make the shopping experience as enjoyable for the customer as possible. By offering policies that most companies do not, like accepting returns without receipts, Nordstrom hopes to attract consumers by being transparent. The upscale design is intended to drive customers to its stores over competitors, which may be cluttered and less appealing. Nordstrom also offers services within its retail locations, such as cafes. Having cafes inside the store make it a one stop shop. Overall, the intention of the retail positioning of Nordstrom is to take care of the customer. Nordstrom makes positioning decisions to better serve its consumers, which in turn creates customer value and brand loyalty. Therefore, Nordstrom’s unique retail positioning strategies create a distinct competitive