What makes this organization especially worth highlighting is how its founding stems directly from personal experience with the issue at hand, namely injury and death being the products of drunk driving incidents, while its evolution over time leads to a broadening and shifting of goals and focus to the point of alienating a key founder. Currently, according to the MADD website, MADD operates under the mission statement “to end drunk driving, help fight drugged driving, support the victims of these violent crimes, and prevent underage drinking”. Without even navigating further into the website, one can tell instantly that, at least in this medium, MADD is heavily emphasizing the victim side of the drunk driving issue and their support for these victims. For instance, the tagline for the website is “no more victims” and one can find a “voices of victims” section which scrolls through several images of victims of drunk or drugged driving and related incidents and provides the option to then read the stories behind each of these images (MADD). Furthermore, one can find multiple statements of the availability of the “24-hour Victim
What makes this organization especially worth highlighting is how its founding stems directly from personal experience with the issue at hand, namely injury and death being the products of drunk driving incidents, while its evolution over time leads to a broadening and shifting of goals and focus to the point of alienating a key founder. Currently, according to the MADD website, MADD operates under the mission statement “to end drunk driving, help fight drugged driving, support the victims of these violent crimes, and prevent underage drinking”. Without even navigating further into the website, one can tell instantly that, at least in this medium, MADD is heavily emphasizing the victim side of the drunk driving issue and their support for these victims. For instance, the tagline for the website is “no more victims” and one can find a “voices of victims” section which scrolls through several images of victims of drunk or drugged driving and related incidents and provides the option to then read the stories behind each of these images (MADD). Furthermore, one can find multiple statements of the availability of the “24-hour Victim