Some of the concepts we discussed in class have really opened up my eyes, and have changed my outlook towards marketing. I have learned how product design and positioning are to be performed. Unlike what we discussed in class, at FMC, engineering primarily drives product design with basic inputs provided by marketing. Most of the time, I now realize, we tend …show more content…
This, indeed, is the best part of this course! The intense brainstorming discussions, differing views on strategies, and stimulating arguments during our Markstrat group meetings provided me with great a learning experience. Case study write-ups are the next best part of this course; they provided me with an opportunity to dissect and analyze real world business scenarios, further enhancing the concepts we learned in the classroom. Overall, it has been an enjoyable and enriching learning