All of what Lockheed Martin has promised can only be accomplished through the use of innovation. I believe that Lockheed Martin is using the “strategic choice perspective” of organizational adaptation. This perspective requires Lockheed Martin to be on the forefront of innovation so that they can adapt, overcome adversity, and reshape the global market in which they operate.
Lockheed Martin’s vision statement, which is “Be the global leader in supporting our customers to strengthen global security, deliver citizen services, and advance scientific discovery”, shows a high level of commitment towards their customers, and with this commitment, they intend to further their growth by enhancing the world and the citizens within it ("Who are we", 2016). Lockheed Martin intends to complete this momentous task of advancing the field of science through the use of innovation and at the same time, they intend on delivering their customers with the …show more content…
External variables consist of current trends, other companies, and natural stimuli in Lockheed Martin’s industry that could possibly represent opportunities or potential threats. Internal variables consist of the management structure, organizational climate, and resources that a company calls upon to conduct its day-to-day operations. These variables, if analyzed correctly, will enhance Lockheed Martin’s competitiveness in the global economy, and will ensure that they do so for many years to