Lenscrafter Case Study Summary

Decent Essays
1. The company Lenscrafters used knowledge management as another source. That increased their consumer experience.
2. They also received and processed information acquired by the employees in their organization. The details were obtained by a portal where all data related to this cause and prompt best practices were shared and applied.
3. The company introduces Customer Relationship Management (CRM) application. The purpose was to capture their consumer’s issues and feedback.
4. Lenscrafter Inc. created a system that collected data that included consumers behaviors and needs. This provided insight and analyzed market trends. It will improve the company productivity.
5. The company offered a lot of promotions to their customers. For example,

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