The hardships of being able to identify with customers contributed to the decline and demise of many retail giants. One of Kohl's top executives discuss a few difficult situations that lead to obstacles Kohls faced. In an article published online Ratnakar Lavis, Kohls Chief technology officer the word progress has become a huge part of developing. The progress leads to insights are informed decision in merchandising, allocation and localization, all with a goal of driving the best customer experience possible,” he says.” We look at our business holistically because everything works together. We’re making good progress toward our vision around data- driven insights to leverage them across the country (Smith, …show more content…
The earlier years with Kohls were successful due to direction of economic development of building an infrastructure that was acceptable to markets in that era. In the 1990s Kohls found their niche in structuring its needs around begging stages of department clothing stores. The leadership and management are re-building the required steps in going into a better opportunity. The structure of Kohl's has been structured around efforts in focusing more on reaching the audience of customers that enjoy shopping with Kohl's. It has become (Kohls) geared toward building a steady foundation to it re-structuring process. One of the corporations that has developed into a powerhouse has been Amazon. The eCommerce network has developed a plethora of demands that Amazon has connected with customers. The ability of being able to shop online in the comfort of customer choice has defined way things are