Business advertisers need to use real and honest people to test a company's product. For example, Chrysler should not use Lebron James as its endorser instead they should use a real person. This supports the claim because if people see Lebron James they will just go buy it without doing research. As agreement has been established, if you use real people with their real opinions, more will buy it. Jozui states that “The audience is expected to transfer approval of the celebrity to approval of the product” (Jozui). These are prime examples of why boycotting the rules and guidelines of advertisers should
Business advertisers need to use real and honest people to test a company's product. For example, Chrysler should not use Lebron James as its endorser instead they should use a real person. This supports the claim because if people see Lebron James they will just go buy it without doing research. As agreement has been established, if you use real people with their real opinions, more will buy it. Jozui states that “The audience is expected to transfer approval of the celebrity to approval of the product” (Jozui). These are prime examples of why boycotting the rules and guidelines of advertisers should