Ranging from commercials, newspapers, movies, and magazines, advertisements are one of the top most prominent things that society gets bombarded with on a daily basis. The problem that many individuals including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author portrays how advertisers use 15 basic emotional appeals, both conscious and primitive in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve their intellectual integrity, but also improve…