Skinner introduced Reinforcement Behaviour which is reinforced trends that are repeated .An example of how psychology reinforced behaviour can occur, ‘…if you were younger and you tried smoking at school, and the chief consequence was that you got in with the crowd you always wanted to hang out with, you would have been positively reinforced and would be most likely to repeat that behaviour, however if you were caught smoking by someone else such as like a teacher the main consequence was that you were caught, suspended from school and your parents then became involved and you would be punished at home, and you would consequently be much less likely to smoke again…’, because it was a negative reinforced behaviour that led to smoking. Burrhus Frederic Skinner believed that there are many problems with punishment such as punished behaviour is not forgotten and the can lead to increased aggression, fear of attending school (humiliation). Reinforcement tells you what you should do i.e. Social norms, whereas punishment only tells you what not to do (Hopkins Burke, R (2009). To some extent, the conditioning process is specific to the specific stimulus that is presented but it can also be generalized to the other similar stimuli, thus the teenager would smoke the cigarette to reward himself with popularity or friendship.…