That statistic alone sows the relevance to college students because there are negative consequences that are influenced by excess alcohol consumption and irresponsible decisions. Those risks that involve alcohol could vary from death/attempted suicide, assault, sexual abuse, injury, academic problems, and health problems (Osberg, Atkins, Buchholz, Shirshova, Swiantek, Whitley, Hartman, & Oquendo, 2010). Alcohol gives people extremely negative consequences if they’re not being responsible about their drinking, there are many factors that could go wrong in a person’s …show more content…
Piasecki et al. (2014) found that people use alcohol as part of strategic behavior and base it on the affective changes produced by drinking motives. People drink in order to either manage positive motivations or avoid negative motivations. Those motivations could either be internal the individual or external and social in nature (Piasecki et al., 2014). A positive internal motive is Enhancement because people drink in order to enhance physical or emotional pleasure. A positive external motive is Social because people drink in order to bond with others or improve the social setting. Those two motives are quite similar; it has a link with positive social events such as birthday or wedding celebrations that give the people need to continue drinking to keep those motives stronger (Studer et al., 2014). Those motives tend to occur over the weekend when many of the positive social gatherings normally