Problem: They didn't ask for her to come save them, did they? We are, despite our own beliefs and biases for our product, an uninvited guest. Here's how to get an invitation from those who are like you: Begin by asking for people with the same biases as you. Here are two biases from two different people: Which is going to be more fun for you to talk to (unless you like to argue instead of get a customer): A. "I believe that prescription medications are probably best. B. "I know that nutritional supplements are necessary because the food doesn't have enough nutrients anymore." Can you let go of A? (unless you prefer doing therapy, but don't expect gratitude.) Example 2. Suzanne markets earth-friendly, non-toxic household cleaners, which she uses. Which person seems to have her bias? "I think the traditional cleaners really work best, and I don't think those big companies would put toxins and chemicals in them that would harm us. The Government wouldn't let them." "I worried for years that my regular cleaning products were making me sneeze and my kids get sniffles and breathing problems. So I've always been on the lookout for alternatives." So what's bias got to do with
Problem: They didn't ask for her to come save them, did they? We are, despite our own beliefs and biases for our product, an uninvited guest. Here's how to get an invitation from those who are like you: Begin by asking for people with the same biases as you. Here are two biases from two different people: Which is going to be more fun for you to talk to (unless you like to argue instead of get a customer): A. "I believe that prescription medications are probably best. B. "I know that nutritional supplements are necessary because the food doesn't have enough nutrients anymore." Can you let go of A? (unless you prefer doing therapy, but don't expect gratitude.) Example 2. Suzanne markets earth-friendly, non-toxic household cleaners, which she uses. Which person seems to have her bias? "I think the traditional cleaners really work best, and I don't think those big companies would put toxins and chemicals in them that would harm us. The Government wouldn't let them." "I worried for years that my regular cleaning products were making me sneeze and my kids get sniffles and breathing problems. So I've always been on the lookout for alternatives." So what's bias got to do with