Denmark is a moderately populated country of about five million people. Of those five million people, 1.2 million of them live in the capital city of Copenhagen (danishnet). There are four major cities in Denmark where the population …show more content…
They use a lot of humor and goodwill, however, during business meetings they are conservative and efficient. They are big on modesty and like to downplay their own roles in the business and judge a person who is bragging about their own roles in their business. Their meetings are short and well structured, and they do like to keep agendas. There is an absence of hierarchical structure, meaning that everyone is treated as an equal during their meetings (businessculture).
When greeting a businessman/woman, handshakes are acceptable and so is eye contact. They are quick to use first names, but would rather you wait until you are invited to use their first names first before you use them. They are fond of their personal space, and it is polite to keep about thirty centimeters away. In and office setting, the employees and co-workers are all friendly with each other. They do not mind discussing their personal lives (such as family, children, where they are going on vacation) with their bosses or coworkers …show more content…
I feel that working with any business in this country would be easy and manageable once all the customs were taken care of. I think it would be beneficial for this company to continue to research this country. This country is holiday/family oriented. They care a lot about their culture, their history and making sure that they have time for their families. While some big competition could be the Lego company, they only make one type of toy. Offering children a wider range of toys could be beneficial to out company.
Topics that need to be studied more are their rules. They are certain business rules for different types of business that is going to be conducted in their country.
Denmark is a part of Nordic Europe; however, I would disagree with the original analysis saying that Denmark follows has more of a deal-focused communication barrier. The websites, including the official website of Denmark, mention many times that business in Denmark is both deal oriented, but relationship oriented, as