Demographics: Parents with kids 3-7 years old. Middle to upper-middle class. White collar occupations.
Psychographics: They are experiencers in VALS segment because they plan, research, and consider before they act. They prefer to buy high-end, proven products with efficient results. Family and kids are top priorities.
Catchy jingle advertising on educational children channels
Minor advertisements in news apps (Business Insider, Wall Street Journal)
Strong keywords and SEO (Search Engine Optimization) tools for an online search of pediatrics
Scarlet is a 45-year old woman. She does not want to fulfill much in life besides working for herself. She feels worried about her health because she is constantly feeling depressed. …show more content…
Cashier at a local grocery store. Lower class. No relatives.
Psychographics: She is a survivor in VALS segmentation because she takes comfort in routinely operations of daily living. Values her health because she wants to live a long life but is tired of her current job. She is focused on moving to a managerial position but cannot commit more time because of her health situation. She is occupied with a 9am to 5pm job but tends to leave early because she feels depressed or too tired. She likes to watch television for several hours in her spare time when she is resting at