It has been in effect from 2003 and has reduced the number of conflict diamonds to 0.2% of global production. De Beers became the first mining company to extend health insurance to HIV positive workers and their families in South Africa, Botswana and Narribia (Burne, 1996). De Beers must pay attention to their environmental footprint in all their operations. All its major operations have been certified. Opportunity for a differentiated product: De Beers is developing a De Beers brand of diamonds and luxury goods. In 2000, it formed a joint venture with a leading luxury goods firm LVMH and opened a De Beers LV store in Tokyo. However, desires to open stores in the US were frustrated by the US government ban on the business due to its alleged anti-trust violations (Burne, 1996). An Established reputation among the market with more than a century of experience with the ability to adapt to changing environments, but despite this strength, its market share is decreasing due to more players in the market and non-government organizations intervening with demands for more expenditure for CSR initiatives (Burne, 1996). DeBeers has had price leadership for numerous decades, although, the loss of its
It has been in effect from 2003 and has reduced the number of conflict diamonds to 0.2% of global production. De Beers became the first mining company to extend health insurance to HIV positive workers and their families in South Africa, Botswana and Narribia (Burne, 1996). De Beers must pay attention to their environmental footprint in all their operations. All its major operations have been certified. Opportunity for a differentiated product: De Beers is developing a De Beers brand of diamonds and luxury goods. In 2000, it formed a joint venture with a leading luxury goods firm LVMH and opened a De Beers LV store in Tokyo. However, desires to open stores in the US were frustrated by the US government ban on the business due to its alleged anti-trust violations (Burne, 1996). An Established reputation among the market with more than a century of experience with the ability to adapt to changing environments, but despite this strength, its market share is decreasing due to more players in the market and non-government organizations intervening with demands for more expenditure for CSR initiatives (Burne, 1996). DeBeers has had price leadership for numerous decades, although, the loss of its