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Dana employs value-neutral strategy to increase the base of its clientele and to maintain a high position in the market. The method is usually used by companies that are more concerned with creating a competitive brand in the market than the allocation of resources (Hitt et al., 2014). It helps corporations to improve their business’ operations plans. It involves establishing interaction between departments, initiating regulatory oversight, and ensuring a steady cash flow within the company (Hill & Jones, 2012). Dana relies on the approach to manage its financial activities and to ensure that all its departments work in collaboration to outwit its competitors in the