In the world today, a consumer’s decision for buying a certain product is heavily influenced by the marketing strategies created by advertisers. Advertisements utilize rhetorical devices, such as ethos, logos, and or pathos in numerous mediums, in order to persuade a specific audience.
To fully understand what marketing teams attempt to do, one must know what rhetorical devices are. Rhetorical devices are tools that help persuade an audience into doing an action or feeling a certain emotion. For reference, a target audience is a specific audience that marketing teams advertise aim to reach their persuasive techniques. Ethos is one of the three rhetorical devices that attempts to cast influence, specifically