These article show the importance of the study of consumers needs and how important is to visualize and touch an object to make a purchase decision. As a good example the article choose to examine the furniture market versus online furniture marketing. Furniture shopping is something that as consumers like to feel, experience, and see by their own eyes. “Furniture.com” is a website that consumers can purchase furniture and it can be easy without leaving the comfortably of you home. The online company states that the shopping experience is incredible by having so much access to a greater selection. Also state that the costumer service is when you need it, providing discreteness to the buyer. But clearly consumers are not into buying furniture online, “furniture.com in 1999 lost four times more money than it took in” (archives.cnn.com). As consumer psychology for some people is very important to buy what they see and touch. Online marketing is successful but everything has their market. The Internet via social network is a good method of marketing. Meaning that not all the purchase person does are online marketing but to promote something marketable is better through the online
These article show the importance of the study of consumers needs and how important is to visualize and touch an object to make a purchase decision. As a good example the article choose to examine the furniture market versus online furniture marketing. Furniture shopping is something that as consumers like to feel, experience, and see by their own eyes. “Furniture.com” is a website that consumers can purchase furniture and it can be easy without leaving the comfortably of you home. The online company states that the shopping experience is incredible by having so much access to a greater selection. Also state that the costumer service is when you need it, providing discreteness to the buyer. But clearly consumers are not into buying furniture online, “furniture.com in 1999 lost four times more money than it took in” (archives.cnn.com). As consumer psychology for some people is very important to buy what they see and touch. Online marketing is successful but everything has their market. The Internet via social network is a good method of marketing. Meaning that not all the purchase person does are online marketing but to promote something marketable is better through the online