Certain chemicals are prohibited, such as GMOs. Producers must provide environmental reports summarizing their impacts on the environment.
5. Long-term contracts (at least one year) are required and provide advance crop financing to the producer (up to 60%) if it is requested. (Dragusanu, Giovannucci, and Nunn.)
All stages of importing and exporting the product must be fair trade certified for the product to be sold as a fair trade product; these requirements are set up to deter developed countries from exploiting underdeveloped countries. Fair Trade USA is a non-profit organization that teaches communities in underdeveloped countries how to use the free market and improve their livelihood. (Fair Trade USA) The use of the label allows for customers to decipher which products are regulated by fair trade and decide to pay a high price to help communities around the world. Other fair trade goals include:
Promoting educational consciousness-raising among consumers, assuring historical trade relationships, serving as an alternative to both free trade and protectionism, ensuring public accountability and safe and healthy working conditions, fostering changes in conventional international trade and contributing to the United Nations Millennium development …show more content…
This allows for a sustainable relationship and for the requirements to be upheld. Boca Java has relationships with regions in Africa, South America, Central America, and some island nations, which are all producers of coffee. The coffee is washed and dried in these locations and then shipped directly to the United States to undergo the company’s roasting process. For this particular company, the key participants in the production of the product are the small farms in regions around the world, the parent company, Luna Gourmet Coffee & Tea Company, Fair Trade USA, and of course the consumers. Boca Java is a branch of a family owned company that operates out of Colorado and online. Their target market is reached virtually and can customize and order coffee that will be delivered directly to their homes. The consuming country, the United States, is given the choice between different brands of coffee and if fair trade coffee is the option chosen, then they are confronted with the idea that they are paying higher prices for the benefit of underdeveloped, normally exploited countries. The producing countries are given more benefits than the consuming countries due to the set guidelines a company must follow to be considered a fair trade certified company. These guidelines allow for the producing country to create a sustainable living given their circumstances