B) The increasing numbers of new customer, having customer’s loyalty, the employee’s satisfaction and motivation to work, the excellent reputation of the group as Emirates considered the most valuable airline brand and the group ability to secure future growth are all indicators for success. (Emirates Group Report 2013-2014, P.32)
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If the client flies locally, he can check in as far in advance as 24 hours and as late as one hour before the flight. Global passengers can check in between two and 24 hours before their flight by accessing Emirates Group website and locate the reservation, enter all the required information and print out the boarding pass at home which is convenient to them as they can do the booking any time of the day via their laptop or via their smart phone by accessing the Emirates group application. Also by using internet the clients can change or cancel a ticket online by accessing airline's website and log-in with the booking information. (Oakley, R, …show more content…
Financial information is needed by their customer to ensure that the group will continue in the business and provide steady services in the future and how much the group is able to develop its services to them. For the Employees who needs the financial information to assess if the company is profitable or not and to be able to measure their achievements toward and if they will have bonuses at the end of the year also knowing the financial information will build trust which make them happier and more productive staff. But competitors who are interested in the financial information for developing their plans to achieve competitiveness and compare their result with Emirates Group results to assess their performance. (Gordon, C,