Once there’s a sociologist Abraham Maslow and he introduced us to Maslow’s hierarchy of needs, there are five levels of human’s basic need which are physiological, safety, social, esteem and self-actualization. Physiological, safety, social and esteem needs are the prepotent need which mean the need that influenced every motivations human do. Every human has their own prepotent need but every individual propotent needs are different from each other.
1.1.1 Physiological Need
At this point, I would like to be more emphasized on the physiological needs which are the needs of air, food, water, shelter, warmth, sex and sleep. When human doesn’t meet their basic need, they desire to fulfill it will become stronger over time, e.g. …show more content…
rice, potatoes, milk, eggs, etc, there are still some market that demand something more than the basic foods. This is happened because the income, trends and cultures.
1.2 Indonesia
As one of the most populous country, Indonesia has a large number of productive residents and a growing number of old citizen aged over 60. As a developing country, Indonesia GDP was USD$ 1810.30 as per 1st April 2015 (Trading Economics, 2015). The GDP shown the country’s economic consumption per year. GDP was its imports minus the sum of the consumption of the country, investment, government spending, and exports (Keynesian formula).
The population growth in Indonesia has been greater than the employment growth. The quality of the public services itself still are not as up to standard as other countries in South East Asia. Beside the public services, the number of health and infrastructure are not doing well also in Indonesia as the result, in year 2013 there were 228 deaths for every 100,000 baby births. However there’s a progress in the sanity of facility which was at 68% (World Bank, …show more content…
The development and industrialization not only resulting modernization of the economic but also it makes the country to implement important economic policies. The policies bring an increasing economic growth and also improving the industry to do export. Besides doing export, the policies lead the movement towards market liberalization, financial globalization and the globalization of products.
The new culture in middle class consumer in the developing country is caused by the non-stop process of cultural globalization and modernization. Besides because of the globalization and modernization, the mass media also take a place in the modern cultures and lifestyle of the