SWOT analysis is matrix contains from four main part strengths, weaknesses, opportunities and threats use to diagnosis of internal and external environment use arormain part in dairy sector in Almarai . the SWOT analysis use for Problem solving, brainstorm for most important, evaluation the position company in labor market, when and how decision making and appear Competitive advantages all generated ideas helping the company to matching company's goals. SWOT analysis use to put flexibility Business Map to solving problem and apply that company or even on an individual.
• Strengths
o Almarai has a lot of farms inside and outside the kingdom so it has an alternative route When disasters occur it …show more content…
This is due to the poor economic factors of the region in general where Almarai distributed 0.90 SAR per share end of 2016. o Increase the government's regular payments by SR 413 million at the end of 2016 compared to 390 at the end of 2015 that include the customs, The General Authority for Zakat and Income, General Organization for Social Insurance and other government agencies o increase in transport costs due to several reasons, the most important reasons are geographical expansion of the Kingdom and also must be linking the production points in the Kingdom (Al-Kharj) by other importing countries there are 2000 truck work only in The Arabian Gulf in the same time
• Opportunities
o The high population growth, which is causing increased demand for food products, especially …show more content…
Frist think is offering dairy products at the highest quality levels. Moreover, quality is a very big challenge for the company because the high quality always requires that the products be also at high prices. So Almarai work on this title because quality is of the most important consumer requirements. The second think is providing good taste and nourishing products so this is also from most important consumer requirements. Also, the last point is must be products must be provided continuously and daily and dairy products are examples of that in the Almarai company. rist think is d on