Ⅰ. Business Description
Ms. Xu ran a business mainly producing leather phone case in Shenzhen, China. She started the business in 2002 when luxury mobile phone started to get popular in China. The business scales from the design, the production process to the sales of the products. Ms. Xu employed about twenty workers to run the business. Apart from the leather phone case, other products like leather wallets and leather accessories are also sold in the store. In 2012, Ms. Xu put an end to the business while mobile phone had become an affordable goods to the mass.
Ⅱ. Summary of Interview
The interview was carried out on August 2nd. Ms Xu shared her experience from setting up the company to shut it down after ten years. She firstly started …show more content…
In order to maintain the leading position, Ms. Xu put innovative at the first place as the guide of the company. The market share for Ms. Xu was shrinking, but the customers were increasing. In 2007, Apple launched its first iPhone and boosted the development of the smart phone market. It was when the market for the traditional leather phone case started to get matured. People were still fascinated about the case in the first place. However, with the development of the smart phone, people were no longer satisfied with the leather case. They wanted something lighter and more …show more content…
Xu, she emphasized “innovation” for a several times. As the situation in East is different from that in Western, the cost breaking the intellectual property law was relatively low. As a result, producers need to be innovative all the time and fasten their paces in launching new products in order to fight against the fake products. This implies that to take special actions to protect one’s own business is of vital importance and would save one a lot of time.
There is one another thing I admire Ms. Xu that she is a persistent and self-confident woman. She has three kids going to primary school while she started the business. She needed to take care of her family and the business at the same time. While tons of things were under consideration at the very first beginning, such as the recruitment of the employee, the suppliers and the location of the store. Not to mention the failure is high to 90% in the first twelve months of a new business. She made it finally.
After the business has run for two years, she started to realize the potential of the overseas markets. However, Ms. Xu was not restricted to her age and high school diploma, she decided to learn English by herself. She spent a year studying a new language while manage to run the business and take care of the
Ms. Xu ran a business mainly producing leather phone case in Shenzhen, China. She started the business in 2002 when luxury mobile phone started to get popular in China. The business scales from the design, the production process to the sales of the products. Ms. Xu employed about twenty workers to run the business. Apart from the leather phone case, other products like leather wallets and leather accessories are also sold in the store. In 2012, Ms. Xu put an end to the business while mobile phone had become an affordable goods to the mass.
Ⅱ. Summary of Interview
The interview was carried out on August 2nd. Ms Xu shared her experience from setting up the company to shut it down after ten years. She firstly started …show more content…
In order to maintain the leading position, Ms. Xu put innovative at the first place as the guide of the company. The market share for Ms. Xu was shrinking, but the customers were increasing. In 2007, Apple launched its first iPhone and boosted the development of the smart phone market. It was when the market for the traditional leather phone case started to get matured. People were still fascinated about the case in the first place. However, with the development of the smart phone, people were no longer satisfied with the leather case. They wanted something lighter and more …show more content…
Xu, she emphasized “innovation” for a several times. As the situation in East is different from that in Western, the cost breaking the intellectual property law was relatively low. As a result, producers need to be innovative all the time and fasten their paces in launching new products in order to fight against the fake products. This implies that to take special actions to protect one’s own business is of vital importance and would save one a lot of time.
There is one another thing I admire Ms. Xu that she is a persistent and self-confident woman. She has three kids going to primary school while she started the business. She needed to take care of her family and the business at the same time. While tons of things were under consideration at the very first beginning, such as the recruitment of the employee, the suppliers and the location of the store. Not to mention the failure is high to 90% in the first twelve months of a new business. She made it finally.
After the business has run for two years, she started to realize the potential of the overseas markets. However, Ms. Xu was not restricted to her age and high school diploma, she decided to learn English by herself. She spent a year studying a new language while manage to run the business and take care of the