Most of corporate brand scholars studied the brand symbol function on the customer personality, corporate communication, and satisfaction (Aaker, 2004; Balmer, 2001; Schultz et al., 2000; Balmer, 1995; 2012; Hamilton and Xiaolan, 2005; Olins, 1989; Markwick and Fill, 1997; Aaker, 1996; Chernatony 1999; Urde, 2003; Balmer and Gray, 2003; Urde et al., 2007). This gave the indication about the significant value that the symbol leaves on the stakeholder’s minds. Balmer et al. (2006) agreed on the powerful meaning that symbol builds on its stakeholders, they gave a good example of the value of the (Royal Crown) which builds a ‘visual identity’ over its stakeholders (Balmer, 2001b). The visual identity which is affecting the symbol as a recognisable brand image was studied and highlighted thorough several scholars to reflect its importance (Balmer, 1995; Baker and Balmer, 1997; Chajet et al., 1993; Dowling, 1994;
Most of corporate brand scholars studied the brand symbol function on the customer personality, corporate communication, and satisfaction (Aaker, 2004; Balmer, 2001; Schultz et al., 2000; Balmer, 1995; 2012; Hamilton and Xiaolan, 2005; Olins, 1989; Markwick and Fill, 1997; Aaker, 1996; Chernatony 1999; Urde, 2003; Balmer and Gray, 2003; Urde et al., 2007). This gave the indication about the significant value that the symbol leaves on the stakeholder’s minds. Balmer et al. (2006) agreed on the powerful meaning that symbol builds on its stakeholders, they gave a good example of the value of the (Royal Crown) which builds a ‘visual identity’ over its stakeholders (Balmer, 2001b). The visual identity which is affecting the symbol as a recognisable brand image was studied and highlighted thorough several scholars to reflect its importance (Balmer, 1995; Baker and Balmer, 1997; Chajet et al., 1993; Dowling, 1994;