Class- English 1101
Instructor- Dr. Buell Wisner
Date- 09/24/2017 Analyzing “Advertisements R Us” by Melissa Rubin The analysis by Melissa Rubin’s on the 1950 Coca-Cola advertisement allows readers to identify the main point of the ads easier. She specifically helps the reader understand what audience the ad wants to have or attract, the message of the ad, and what the significance of the ad. She lightens up numerous points about the ad that many may not have noticed before. Advertisements r us is a good example of academic writing because her points are easily persuasive to the reader, convincing him or her that Rubin’s analysis depicts the exact intentions of the ad. Throughout …show more content…
Rubin begins with a good example of Academic writing which is brief facts on the history of the Coca-Cola Company’s rise to the eminence throughout that small amount of information given. She points out the sturdy alliances of Coca-Cola with American Patriotism. Which would have existed in the average audience’s minds? By doing this she puts, the ad in the context of a freshly post-World War II America. “Just a few years after World War II and at the beginning of the Korean War, the setting clearly reflects the idea that Americans experienced increased industrialization and urbanization as a result of World War II” (Rubin 248). Allowing the reader to truly understand what she is trying to convince them to see, Melissa Rubin clarified the importance of the uniformed trio. She is very cautious when analyzing this ad to use historical context. The historical information that she provided helps give the reader an impression that she knows what she is explaining …show more content…
She tells how America's increased its rates of industrialization and urbanization. Shortly after World War II, industries that were built to help with wartime efforts were in every corner of America. Most families moved into the metro area or commuter belt to gather as a community to help the country. Therefore, this ad features factories, densely populated urban core, urban buildings, and most importantly the gathering of men as one. Rubin goes on to say that this “symbolizes a sense of community and the way Americans had come together in a successful effort to win the war”